Microsoft's employee blog, Gamerscore Blog, is reporting that as rumored, Microsoft will be acquiring in-game advertising company Massive Incorporated for an undisclosed sum. Kevin Johnson, co-president of the Microsoft Platforms and Services division, summed up the purchase like this;
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“Joining forces with Microsoft will allow Massive to deliver even greater benefits for advertisers, game developers and gamers through one of the world’s largest, most comprehensive online networks,” said Mitchell Davis, CEO of Massive Inc. “While our current business relationships will remain in place, with Microsoft we have the prospect of extending our technology into a vast array of new markets and online environments.” - Kevin Johnson
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It should be interesting to see how this plays out as far as deals Massive has with other Console makers such as Sony.
Posted by nylatenite
at 9:26 PM EDT
